GROWING BUSINESS.
SINCE 2012
Experience the impact of our RAW insight.
Our founder Rachel Waterfield set up RAW Creative after more than 30 years of working in senior marketing roles, across multiple sectors in the UK. RAW was born out of the realisation that she did not need to build a large agency employing multiple people, to be able to offer clients the expertise and resource required to provide a comprehensive portfolio of marketing services. From a complete repositioning and rebranding project, through to social media marketing campaigns and day to day embedded support, RAW simply create the right team, with the relevant expertise from our extensive bank of industry professionals. This approach ensures we can fulfil client briefs, without the big agency overheads.
WHAT WE ARE KNOWN FOR.
REMARKABILITY:
AUDACITY:
WISDOM:
WHAT OUR CLIENTS SAY.
“Rachel understands branding at a deep level and importantly she knows how to put the right people in the right place to deliver the exceptional.”
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Fraser Rutherford, Group Marketing Manager
The Saville Group
"Relentless at driving energy and creativity to make sure every single touchpoint (without exception) is targeted, on brand and often unexpected. She is expert at marketing strategy, tone of voice and understanding audiences and partner relationships exactly. Rachel naturally makes everyone feel part of her team, providing the guidance and belief that enables individuals to develop their own strengths; and as result, what she can achieve in a short period of time is amazing. I highly recommend Rachel, I’m incredibly lucky to have worked with her, coffee-fuelled brainstorming sessions and all!"
“RAW’s input has enabled Hawthorn to position themselves firmly as market leaders, maximising commercial opportunities through the strength of our brand.”
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"RAW’s remit was to gain a deep understanding of our business, our culture, our values and service areas. To recommend how we should be positioning ourselves within the market, and how we should be communicating to our clients and target audiences. In addition, we needed to engage the Board and senior management team to gain buy in and encourage the collaboration required to achieve successful and sustainable change.
Our first in-house marketing team was recruited and a new brand strategy including a refreshed identity was created, together with a firm set of guidelines for us to follow in the future. RAW’s input has enabled Hawthorn to position themselves firmly as market leaders, maximising commercial opportunities through the strength of our brand."
Martin Hawthorn, Managing Director, Hawthorn
“As a marketer and sales professional, Rachel is brilliant and her knowledge of the media players in the market really helped us increase our visibility in the press and social media in a very short space of time.”
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Andy Johnston, New Business Director, PRG
"As a colleague and team member, one of the best and I loved working with her, she also helped me rethink my sales approach. She was a breath of fresh air and her consultative approach was just what I needed. Amazing, brilliant and a true team player."
“Rachel is a brilliant marketer and communications specialist and always has a clear vision of how strategy & content can help drive a brand forward.”
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Rob Morrison, Client Team Director, Sparq
"It was such a pleasure to have worked with Rachel during her time rebranding and repositioning the business. Sparq is the result of her extensive knowledge, passion and expertise and it is a wonderful, unique and stand out addition to the very busy events industry. Rachel is a brilliant marketeer and communications specialist and always has a clear vision of how strategy & content can help drive a brand forward. Her knowledge of these areas has always ensured that people benefit from this insight. Her clear communication, attention to detail and full understanding of the creative events industry always ensures that everyone within her team can deliver projects to the best of their ability."
“Rachel's vision and leadership were integral to the dynamic brand Hawthorn is today.”
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Peter Harding, Director, Hawthorn
"I worked closely with Rachel during our project at Hawthorn, where she was tasked with amalgamating the Anagram and Hawthorn brands, following the acquisition of Anagram by Hawthorn in 2012. She did this successfully, working with the management team to develop a long term marketing strategy and plan across the business, together with recruiting a team to deliver this. "
“I highly recommend working with RAW if you want to grow your business reposition your brand or you’re just looking for inspiration and support for strategy.”
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"Rachel has amazing insights into any sector she works. She is truly inspirational, and I have called upon her expertise and input into a few of our ICE initiatives. I highly recommend working with RAW if you are looking to grow your business, reposition your brand or you’re just looking for inspiration and support for strategy, campaigns or events."